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Who we are?

ZAAAP is an organic-certified company dedicated to connecting consumers with the finest natural products while supporting farmers. We are committed to purity, sustainability, and the principles of farm-to-table, ensuring that every product reaches you in its most authentic and wholesome form. At ZAAAP, we partner with trusted farmers practicing organic/certified farming to deliver nature’s fresh, unadulterated, and full of goodness organic/certified product.

Our Vision

By 2027, we envision enhancing the lives of one million direct-to-consumer customers by offering high-quality, affordable organic/certified products. Simultaneously, we strive to uplift a similar number of farmers by ensuring they receive fair prices for their produce, promoting sustainability and economic empowerment in agriculture.

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Our Mission

To provide affordable organic/certified food products with a commitment to deliver short shelf-life items to customers within 24 hours and long shelf-life items to processing sites promptly. We aim to build consumer confidence through full traceability of our products, ensuring trust and transparency from farm to table.

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Our Goal

Our goal is to become a leading provider of organic products, renowned for our commitment to purity and quality. We strive to eliminate adulterants from our supply chain, ensuring that every product we offer is safe and nutritious. By prioritizing rapid delivery within 24 hours of production, we aim to enhance customer satisfaction and build trust.

In addition, we are dedicated to educating consumers about the benefits of organic products, fostering healthier lifestyles, and promoting sustainable agricultural practices within our community.

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Our Founders

Rajeev Arora

Rajeev Arora

Founder and CEO

A visionary second-generation entrepreneur with 27+ years of expertise in dairy procurement, food processing, and marketing, he transformed his family business into an industry leader. As CEO of a composite milk processing unit for AMUL (2019–2023), he managed 2.5 lakh liters of milk daily and introduced innovations that set industry benchmarks.

Anurag Gaur

Anurag Gaur

Co-Founder

A seasoned executive with over 20 years of expertise in project management and business development, he has successfully spearheaded global IT projects, built high-performing departments, and consistently delivered outstanding client satisfaction.